"We are excited to welcome these high performing teams to our Lithia & Driveway family," said Bryan DeBoer, president and CEO of Lithia & Driveway in a September press release about the planned acquisitions. The dealerships will retain the Wilde brand, but will now be operated by Lithia, which owns and operates 296 dealerships in the U.S.
The real estate was sold for more than $42.8 million, according to state property transfer records. “I think that’s something we’d like to help the brand unlock here, in the Tampa Bay area.Wilde Automotive Group, one of Wisconsin’s largest auto dealers, has sold its dealerships to Oregon-based Lithia & Driveway. They have their successful stable of performance cars and have made major headway with electric vehicles…but they’re also doing their best to target the younger, working, female professional, which I think is exciting,” Brett Morgan says. One-off the most exciting elements of the acquisition, to Brett Morgan, is Morgan Auto expanding into the Porsche brand. There are a lot of new challenges out there.” “We hope we can bring new ideas to the Reeves platform, that’s how we create value,” Larry Morgan says. Over the years, Vivian has remained an active philanthropist within the Tampa Bay Area and the organization recently celebrated its 50 th anniversary. Vivian stayed at the helm, following her husband’s passing in January of 2000. Reeves Import Motorcars was founded in 1971, when Vivian and her husband Allen Reeves purchased the Birdsong Volkswagen store. The Audi and Land Rover dealership names will remain unchanged. Maserati of Tampa and Porsche of Tampa will be renamed Maserati Tampa and Porsche Tampa respectively. The Wilde Automotive Family is a family-owned and operated business founded by Harold L. in Sarasota, is a full-service Lexus dealer and active member of the Wilde Automotive Family. The three dealerships will be renamed to be the all-new Lexus of Sarasota, Honda of Sarasota, and Jaguar Land Rover Sarasota. Wilde Lexus Sarasota, located at 4883 Clark Rd. Reeves BMW becomes BMW of Tampa Reeves Subaru becomes Subaru of North Tampa and Reeves Volkswagen will become Volkswagen of North Tampa. Aug The Morgan Automotive Group, one of the largest privately held automotive groups in the nation, is growing with their acquisition of the Wilde Automotive Group’s Sarasota dealerships. The names of the dealerships using the Reeves name will be changed, per a Reeves request. Kelly Rogers, general manager of Reeves, is remaining on in his same role and all current Reeves employees will remain, as part of the deal. “She replied, ‘If you have any interest in buying my business, you’re wasting your time.’ We kept in touch for all these years and today, it finally happened.” I called Vivian Reeves and I asked her to have lunch,” Larry Morgan says. The deal was a long time in the making, according to Morgan Automotive Chairman Larry Morgan. Morgan is now the third-largest private automotive dealer group in the country and will finish the year eclipsing well over $5 billion in revenue. All are located within the state of Florida. The acquisition brings Morgan Automotive to 21 Tampa Bay area locations and 53 rooftops overall, representing 30 brands.
After 16 years in business here in Tampa we have the utmost respect for the tradition and reputation that Vivian and her family have built locally,” says Morgan. “We are thrilled to have the responsibility of taking the Reeves organization into the future. The affiliated Wilde Automotive Group also has dealerships in Wisconsin, but those were not part of the sale, Morgan said. This adds significantly to Morgan’s roster of luxury dealerships which already included two BMW stores (Sarasota, Wesley Chapel), Lamborghini (Sarasota), Jaguar Land Rover (Ocala) and Mercedes-Benz (Gainesville). The group on Tuesday bought Wilde Honda Sarasota, Wilde Lexus Sarasota and Wilde Jaguar-Land Rover Sarasota from Wilde Automotive Family, Morgan Automotive CEO Brett Morgan confirmed in an email to Automotive News. The acquisition includes all seven dealerships on the Reeves campus representing the BMW, Audi, Porsche, Land Rover, Maserati, Volkswagen, and Subaru brands. In a recent mailing to Reeves customers the Reeves family stated that “Morgan Auto Group was the clear choice to continue our legacy.” The acquisition is the largest in Morgan Automotive’s history and doubles its footprint in the luxury market, according to Brett Morgan, CEO of Morgan Auto Group (pictured above).
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